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Digital Content Campaign - MT

Project Type

Digital Promotion - Social Media

Date

April 2025 - May 2025

As part of the Digital Content module, we were tasked with developing a campaign for our capstone businesses. For Mersus Technologies, I created a campaign aimed at raising awareness of virtual reality, an industry still in its emerging stages. The visuals were designed to be eye-catching and scroll-stopping to maximise engagement by diversifying Mersus Technologies' content feed.

Click images to view larger!

Close-up of a human eye with holographic digital graphics and the text "The Future Is Next" by Mersus Technologies.

Close-up of a human eye with holographic digital graphics and the text "The Future Is Next" by Mersus Technologies.

Illustration of a VR headset view showing neon-style figures engaging in virtual reality activities, labeled "Limitless Potential."

Illustration of a VR headset view showing neon-style figures engaging in virtual reality activities, labeled "Limitless Potential."

Businesswoman wearing a VR headset with digital visuals and the caption "The Future Is Here."

Businesswoman wearing a VR headset with digital visuals and the caption "The Future Is Here."

Alternate image of a woman in business attire wearing a VR headset, captioned "The Future Is Here."

Alternate image of a woman in business attire wearing a VR headset, captioned "The Future Is Here."

Infographic showing Mersus Technologies’ vision-to-reality process with steps: Consult, Develop, Analyse, and Deploy, featuring a VR headset user.

Infographic showing Mersus Technologies’ vision-to-reality process with steps: Consult, Develop, Analyse, and Deploy, featuring a VR headset user.

Bearded man in business attire wearing a VR headset with virtual scenes and the text "See What’s Next."

Bearded man in business attire wearing a VR headset with virtual scenes and the text "See What’s Next."

Alternate image of a man wearing a VR headset with virtual world graphics and the tagline "See What’s Next."

Alternate image of a man wearing a VR headset with virtual world graphics and the tagline "See What’s Next."

Man in a shirt and tie with facial recognition graphics, promoting VR training evolution by Mersus Technologies.

Man in a shirt and tie with facial recognition graphics, promoting VR training evolution by Mersus Technologies.

Split image showing a real man and a cartoon character, both wearing VR headsets, labeled "Training Reimagined."

Split image showing a real man and a cartoon character, both wearing VR headsets, labeled "Training Reimagined."

Man looking upward with a space-themed VR scene including characters, dragons, and futuristic icons, titled "Limitless Potential."

Man looking upward with a space-themed VR scene including characters, dragons, and futuristic icons, titled "Limitless Potential."

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